Digital Marketing Kit

March 6-8, 2026

TRADEX

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Welcome to our Digital Marketing Kit!

As an exhibitor or sponsor at the BC Sport & Wilderness Show, you’ll connect with thousands of passionate outdoor enthusiasts—from hikers and climbers to anglers, hunters, paddlers, and nature lovers. This is British Columbia’s premier event celebrating outdoor adventure, wilderness skills, and recreational gear.

Promoting your involvement in the event is a key factor in your success. We strongly encourage you to leverage our official logo and promotional materials as part of your digital marketing strategy in the run-up to and during the event. We've made it easy for you by providing a selection of ready-to-use social media posts, digital assets, and branding tools to help you maximize your impact.

Scroll down to see what's available for this show.

Social media can be a powerful tool to enhance your success at the show! Here are four quick tips to make sharing easy.

If you have questions, comments or need a bit of support with anything on this page, please contact socialmedia@mpeshows.com.

SAMPLE POSTS

Here are some sample posts for your convenience. Feel free to make your own edits or write your own message!

GENERAL POST RE: New Show Name

🌄 A New Chapter: Welcome to the BC Sport & Wilderness Show - West Coast Wild

Formerly known as the BC Sportsmen’s Show, the newly rebranded BC Sport & Wilderness Show marks an exciting evolution for Western Canada’s leading outdoor expo. While we deeply value the show’s rich history, this transformation reflects our commitment to longevity, growth, and relevance in today’s dynamic outdoor market.

The new name and expanded focus open the doors to a broader community of outdoor enthusiasts - from hikers, climbers, and kayakers to anglers, hunters, and wilderness explorers. This shift allows us to better serve the diverse and ever-evolving outdoor culture here in British Columbia, where adventure is not just a pastime - it’s a way of life.

For Exhibitors:

Adventure awaits at the BC Sport & Wilderness Show—your one-stop destination for outdoor gear, wilderness skills, and nature exploration! Visit (COMPANY NAME) at booth #(BOOTH#) to discover our latest innovations in hiking, climbing, fishing, hunting, and more.

🧗 Hiking & Climbing-Focused Post:

Ready to elevate your outdoor game? Join (COMPANY NAME) at the BC Sport & Wilderness Show to explore top-tier gear for hiking, rock climbing, and backcountry exploration. From trail shoes to climbing harnesses, we’ve got what you need to reach new heights.

🛶 Kayaking & Water Adventure Post:

Paddle into adventure at the BC Sport & Wilderness Show! Visit (COMPANY NAME) at booth #(BOOTH#) to check out our latest kayaks, paddles, and water safety gear. Whether you'renavigating rivers or exploring coastal inlets, we’ll help you gear up for the journey.

🎣 Fishing-Focused Post:

Drop a line at the BC Sport & Wilderness Show! Meet (COMPANY NAME) at booth #(BOOTH#) to explore our newest rods, reels, and tackle for every angler—from fly fishing to deep sea adventures.

🦌 Hunting-Focused Post:

Hunters, gear up! Visit (COMPANY NAME) at the BC Sport & Wilderness Show for premium hunting gear, trail cameras, camouflage, and more. Whether you're tracking big game or prepping for waterfowl season, we’ve got you covered.

🚤 Boating & Marine Post:

Launch into spring at the BC Sport & Wilderness Show! Stop by (COMPANY NAME) at booth #(BOOTH#) to explore our latest boats, motors, and marine accessories. From lakes to oceans, we’ll help you navigate your next adventure.

For Sponsors:

We’re proud to sponsor the BC Sport & Wilderness Show—Western Canada’s leading outdoor adventure expo! 🌄 Join (COMPANY NAME) at Tradex, Abbotsford, from March 6–8, 2026, and celebrate a weekend of exploration, education, and excitement in the great outdoors.

Relevant Hashtag: #BCSportAndWildernessShow

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